With over 35 years’ experience in the UK property and construction market, we talk to Managing Director Colin about his goals for Apartment for London and what is in store for the UK property market.
- What first attracted you to Apartments for London?
I started working with Apartments for London as a consultant in 2017 and very early on in the relationship, I could see how committed they were to be delivering a different and achievable housing solution for London. The passion across the team was evident and this really sets them apart from a lot of other developers. It is also an exciting environment to be in – we’ve made a lot of progress and have exciting news to share in the coming months.
- You have been Managing Director at Apartments for London for two months now. What have been your main focuses?
At this stage of Apartments for London’s journey, it has been really important to appoint the right team around us and ensure they’re fully on board with our vision. Fine tuning our offering with our delivery team has been a big focus for me and the team. We’ve also been very busy liaising with local authorities and councils for our upcoming projects – working to their requirements and understanding their housing needs. Collaboration is key in our approach, so I would say this has been my main focus thus far.
- And plans for the rest of the year?
Where to start! We are working to deliver our first show unit later this year. This will be a key moment in our launch as it will represent our consumer offer and the attention to detail we have put into our homes. Whilst we’re offering an affordable solution through fast construction methods and the adoption of off-site, the quality of our apartments was not open for compromise.
We’ll also be able to announce a key public partnership, which is an important milestone for Apartments for London.
- You mentioned modular construction, do you think this is the future of residential property in the UK?
I certainly think it is here to stay. It can only help mitigate against the labour & skills shortage in the UK construction market and will significantly support the industry in meeting the housing crisis. In order to make a serious impact in UK housing, the government needs to invest more in modern, highly automated factories across the country, real step-change is required in our approach to delivering homes.
Possibly and most importantly though, modular construction helps our role as the developer with the local community, as it requires less time, minimizes disruption, noise and waste.