in Blog

The debate persists in the property industry surrounding the best approach for solving the current housing crisis. Micro-apartments, planning reform, a ban on second homes and forcing vacant properties to be let are just some of the solutions offered.

At AfL we believe there is a panacea, Collaboration.

Collaboration is at the forefront of AfL’s mission and we believe that it is the panacea for solving the issue at hand and meeting the Mayor of London’s target of delivering 66,000 new homes per annum. Collaboration between land-owners in London, both private and public, and property developers to unlock value and create opportunity on land that may not be viable otherwise without collaboration and innovation.

In recent times there has been a rise in public-private property partnerships (PPPs), a great example of effective collaborations between developers and public bodies across the UK. Working in partnership with the public sector opens opportunities for development on publicly owned land that the private sector would not usually have access to – land that is forecasted to release space for over 130,000 homes across the capital.

Key to our PPP approach is a mutual understanding. We respect our public partners’ custodial role, drive for local growth and regeneration and support them in their wish to create additional, beneficial opportunities for their communities. Additionally, we’re different in how we develop land. We look at sites on an individual basis and lease land from owners, rather than outright purchase. This approach allows the public body to maintain ownership and re-invest this income to improve its local surroundings. With the use of modular construction too, we’re able to facilitate the creation of new homes for rent quickly and efficiently.

With existing PPPs underway, we are on the lookout for future partnerships and welcome public bodies which share our collective vision for Londoners.

Terms & conditions

Website privacy policy

This privacy policy sets out how Apartments for London uses and protects any information that you give Apartments for London when you use this website.

Apartments for London is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

Apartments for London may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from 30 May 2017.


What we collect

We may collect the following information:


What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.


How we use cookies

A cookie is a small file which asks permission to be placed on your computer’s hard drive.

Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about webpage traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer.

This may prevent you from taking full advantage of the website.


Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website.

Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.


Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways:

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please write to Apartments for London, 5th Floor, 56A Poland Street, London W1F 7NN

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible at the above address. We will promptly correct any information found to be incorrect.